A Young Person In Marketing - Jenson Artus, Managing Director, MGS

As a young person working in business and marketing on the Isle of Man, one of the biggest things that has stood out to me is how a strong online presence is no longer just about marketing. That, in my view, is still one of the biggest misconceptions many businesses have.

There is obviously still a huge and growing promotional side to digital marketing — sharing updates, posting consistently on LinkedIn, maintaining a website, and advertising products or services will always play an important role. For a long time, especially across the Isle of Man, having a good digital presence was largely about lead generation and visibility.

Today, it is much bigger than that.

Now, digital presence is about how an entire company shows up online.

From the perspective of a modern candidate or client, the digital world is the starting point. When someone is considering applying for a role or engaging with a business, they are assessing far more than just the service offering.

They Google the company. They check the website. They review the company’s LinkedIn presence.

They look at leadership profiles, brand consistency, and tone. They may even ask tools like ChatGPT for an initial view.

This is now how first impressions are formed — particularly for professional services, corporate organisations, and Isle of Man businesses competing for talent and attention. Whether it is right or wrong, this is how most of my generation interprets companies today.

If a business appears outdated, inconsistent, or inactive online, the assumption is often that the business itself may be the same. Not because the company is doing anything wrong operationally, but because its digital branding and marketing presence does not reflect who it actually is.

I see genuinely strong Isle of Man businesses miss opportunities, not due to poor service or lack of expertise, but because their online presence, website, or LinkedIn marketing fails to communicate their real quality to the outside world.

That is what I have started to think of as Digital Credibility.

Digital credibility is not about looking perfect, chasing trends, or posting content for the sake of it. It is not about turning a business into a social media brand.

It is about ensuring that the outside world can clearly see the full picture of a company — the people behind it, the culture, the professionalism, the standards, and the credibility that already exist internally. For businesses on the Isle of Man, digital credibility is fast becoming a key part of branding, marketing, recruitment, and long-term growth.